Tourism Australia Launches ’30 Days in Oz’ Campaign
Tourism Australia has recently come up with a new advocacy campaign called '30 days in Oz'. The campaign consists of 30 one-minute online videos each with different locations around Australia and demonstrating why Australia is the best place for young travelers.
"The main objective of Tourism Australia behind this campaign is to get more young people to holiday in Australia. These travelers become advocates and often influence their friends and families to holiday in Oz," said Tourism Australia Managing Director Andrew McEvoy.
'30 days in Oz' follows the same quickly edited, 60-second format at Tourism Australia's successful 'Trip in a Minute' online videos.
The videos will be broadcast online on Australia.com as well as Tourism Australia's Facebook, Twitter and YouTube channels.